Get familiar with these Facebook advertising terms and you'll be well on your way to running ads like a boss, or at least sounding like it.

Explore a list of the 50 most common terms that we have come across when marketing brands or advertising for businesses.

Here are a few simple things that every small business owner can do to increase the amount and quality of leads they receive.

Facebook retargeting is a form of marketing that involves using Facebook ads to re-target people who are already somewhat engaged with your brand.

Learn about how you can use your content effectively to move your customers through the conversion funnel.