Google Ad Campaign + SEO + Site Optimization
Challenges
Traci, the owner of B-Love’s Guesthouse, came to us to help fix a traffic issue she was facing. Her site traffic was in the low hundreds every month, not nearly enough to get the visibility and bookings she was looking for her boutique hotel. Traci know that if only more people could see her site and offerings, people would be interested in staying. B-love’s Guesthouse even already had a powerful and well designed website.
Although Traci had started some paid campaigns previously, on Google and Instagram, she was not seeing the results of those campaigns increase traffic or booking. She was determined to find a strategy that could drive meaningful traffic efficiently, even with a modest daily advertising budget
Solution
Jacker Digital swiftly addressed Traci's challenges, starting with a strategic overhaul of her existing paid campaigns on Google. Recognizing misalignments in targeting, budget allocation, and campaign objectives, we restructured the approach to tightly align with B-Love’s Guesthouse’s goals. Our refined mix of search and display advertising honed in on potential guests actively seeking accommodations like Traci’s, significantly increasing the website’s traffic from under 1,000 to over 4,000 monthly visitors within just 60 days. Additionally, we implemented retargeting ads to re-engage visitors, further amplifying traffic and interest.
At the same time, we boosted the guesthouse’s organic visibility through a comprehensive SEO audit. This process illuminated key opportunities for optimization, guiding our collaborative development of a targeted keyword strategy with Traci. We meticulously updated the site’s headlines, content, imagery, and metadata to enhance rankings for chosen keywords, laying a solid foundation for sustained organic growth.
To complete our holistic approach, we established a robust analytics framework for B-Love’s Guesthouse. This included the integration of both Universal Analytics and GA4, the setup of Google Search Console, and the incorporation of Hotjar for in-depth user interaction insights. Custom dashboards were developed using Looper Studio, ensuring Traci could monitor performance metrics and gain actionable insights, empowering her to make informed decisions and adjust strategies as needed
Highlights
4,105%
Increase to website traffic compared to previous period
1.1M+
Google ad impressions
$0.10
Avg cost per click
28.4K
Google Ad Clicks
Meet the team
Angelou Masters
Jacker Digital - Campaign Manager/ Ad Manager
Traci Bartlow
B-Love’s Gueshouse - Owner
Work With Jacker Digital.
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