Facebook Ad Campaign + Dashboard

Jacker Digital was able to help 11:11 Project build a 30-day campaign across three ads that would drive traffic to their informational landing page about their event. The ads would later retarget web traffic and video engagement in an effort to gather donations. A series of videos provided by the brand where used to move users through the campaign. To help 11:11 Project easily keep track of their campaign progress, a dashboard was built using DataStudio that would quickly showcase all of the key campaign metrics.

Although the ad campaign was not successful in reaching the monetary donation goal, the campaign was very successful at gathering data and at providing the brand insight into both their Facebook and Instagram audiences. Several of the ads were successful at driving quality traffic to the website landing pages and performed with a click through rate above industry benchmarks. The nonprofit was also able to learn behavioral patterns about the local audience they serve and gather meta-data that they use in future retargeting campaigns.