Website Design + SEO
Challenges
Ace came to Jacker digital looking for an update to their website and looking for a way to rank better on Google in their contact competitive event planning industry. Although he's had a functional and visual appeasing website, they were not getting any leads for their business and many of their ranking search terms were not relevant to their services.
Ace was looking for a new website that would not only showcase their previous high-profile events but I would also gather leads and rank well on Google for relevant searches. They needing a space to house all of their multimedia and displayed it in a way that way advertise their services and stand out against their local competitors.
Solution
After running a visual and in-depth SEO analysis on the brand’s old site, the decision was made to move A.C.E’s website to a different platform and start from scratch. Although there was no issue with the visual presentation or graphic design of the brand’s previous site, the old platform was full of outdated plug-ins and the admin dashboard was not easy to navigate by the in-house staff. The SEO analysis also showed opportunities for backline growth and improved external link strategy to be utilized by that brand to further improve site ranking.
The new site was designed on Squarespace, this will allow for a new customer journey to be built into the site via internal links while also taking care of technical SEO elements required for keyword right now. The result is a beautifully designed site that captures the Hollywood feel of the brand’s events while providing the brand a great tool for 1st page ranking.
Highlights
12
Indexed Web Pages
20%
Increase in traffic
23
New backlinks created since launch
Meet the team
Angelou Masters
Jacker Digital - Project Consultant/ Website Designer
Masha Berenboym
A.C.E - Owner
Anna Gaidaenko
A.C.E - Marketing Lead
Justin Uesugi
A.C.E - Project Manager